December officially kicks off the season of open house events, closely followed by higher education fairs in January and February. These occasions allow schools to become visible to students searching for their future and to showcase their programs.

But how do you capture the attention of your prospects? What factors influence their decision, and how should you position yourself in relation to them?

To find out, we invite you to watch the replay of our webinar!

Why watch our webinar replay?

• Understanding the Needs and Expectations of Your Prospects

To effectively attract prospective students, it is crucial to have an in-depth understanding of their needs and expectations. The webinar explores practical methods to conduct targeted analyses and identify emerging trends.

• Reputation & Employer Brand

The reputation of your institution and its employer brand play a decisive role in attracting students. The webinar covers strategies to boost your institution’s visibility, create a strong identity, and highlight your values and offerings.

• Targeted Communication & Marketing Strategies

Communication and marketing are essential levers to capture the attention of your target audience. The webinar explores targeted communication and marketing tactics adapted to today’s digital landscape, whether via social media, email, or other relevant channels.

• Sense of Belonging & Alumni Networks

Creating a sense of belonging is key to attracting and retaining students. The webinar highlights strategies to foster an environment where students feel connected and supported. It also explores the importance of alumni networks and how these communities can become valuable ambassadors for your institution.

• Student Experience and Admission Strategies

Student experience plays a crucial role in an institution’s reputation. The webinar examines strategies to improve student experience from the very first interaction. Admission strategies will also be discussed, highlighting innovative approaches to simplify the process while attracting qualified and motivated students.